FACTORS DETERMINING THE CHOICE OF HOST AGENCY/CONSORTIUM/FRANCHISE/ MARKETING GROUP 16 | CHART 9 With a younger pool of advisors joining the industry, i.e., those with fewer years of experience, support from all areas needs to be amped up, especially those that help them navigate the nuances of the industry better. The recent outlooks reflect this. Many advisors shared that customer service, training programs, and technology and booking platforms were the top factors when selecting which host agency or consortium to affiliate with. Commission from suppliers is another factor, and is likely to move the needle for high grossing advisors, looking now to improve their bottom-line. One advisor shared, Support/customer service Preferred commission with suppliers Training programs Technology, booking platforms Reputation, skill of owner/management team Digital Market Exclusive promotions Fam Trips Data sharing and back office Print Marketing Awards and recognition by suppliers Group Programs Leads or lead-gen programs Overrides or profit sharing Minimum sales threshold for members 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Reputation and commission payout, without unusual hassles, are things I look out for. Many advisors I speak to report having issues with getting their commission from their host. DISTRIBUTION TRENDS Consortia/Franchise/Marketing Group Host agency