CHART 4
|
11
The TMR Distribution Outlook 2020 had predicted that
river cruise would pick up in the coming years. And the
current outlook reflects this.
While cruising remains popular, more advisors expect to
sell river and expedition cruises in 2024. This also shows
the evolution of the cruising industry with more clients
willing to spend for a more luxury and niche experience.
Along with the seasoned traveler’s willingness to exper-
iment, another factor pushing river cruises could also
be the launch of new ships
7
and the variety of itineraries
along the routes, in addition to the access to city centers
that river cruising offers.
2023
2024
7 https://www.travelagewest.com/Travel/River-Cruise/new-river-cruise-ships-2023
ANNUAL CRUISE SALES BY PRODUCT, WEIGHTED SHARE BY ANNUAL CRUISE SALES (%)
DISTRIBUTION TRENDS
Ocean River Expedition
70%
23%
7%
64%
28%
9%