LETTER FROM THE EDITOR ...................................................................... 3
KEY FINDINGS ................................................................................. 4
INTRODUCTION................................................................................ 6
METHODOLOGY ............................................................................... 7
DISTRIBUTION TRENDS
1. Product Specialization.......................................................................... 8
2. Destinations Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3. Annual Gross Sales........................................................................... 10
4. Annual Cruise Sales .......................................................................... 11
5. Past Performance And Outlook By Client Segments ................................................. 12
6. Agency/Advisor Affiliations..................................................................... 13
7. Mediums Used To Select Host Agency ........................................................... 14
8. Annual Fee Charged By Host Agency And Commission Paid To Host Agency ............................. 15
9. Factors Determining The Choice Of Host Agency/Consortium/Franchise/Marketing Group. . . . . . . . . . . . . . . . . . . 16
10. Started Charging Service Fees Since ............................................................ 17
11. Lead Generation Channels For Advisors ......................................................... 18
12. Modes Of Communication Used By Advisors ..................................................... 19
13. Messaging Apps Used By Advisors ............................................................. 20
14. Factors Determining Selection Of Supplier ....................................................... 21
15. Assistance Needed In Growing The Business ..................................................... 22
ADVISOR’S PROFILE
16. Business Classification ....................................................................... 23
17. Agency/Advisor Position ..................................................................... 24
18. Years of Travel Sales Experience .............................................................. 25
19. Annual Gross Sales, 2024 vs 2023 .............................................................. 26
20. Annual Gross Sales by Business Type .......................................................... 27
THE TRAINING NEEDS
21. Advisor Training: Preference By Formats ......................................................... 28
22. Advisor Training: Preferred Training Programs ..................................................... 29
AFFILIATIONS MATTER
23. Trade Association Affiliations: U.S. and Canada .................................................... 30
24. Agency/Advisor Affiliations: U.S. and Canada ..................................................... 31
CONCLUSION ................................................................................ 33
TABLE OF CONTENTS