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CHART 7
MEDIUMS USED TO SELECT HOST AGENCY
One of the greatest strengths of the travel industry is the
sense of community that advisors have. Though each other
is competition in a sense, advisors have been known to
support each other and help each other grow.
This is also reflected in how advisors decide upon the host
agency of choice. While the host agency website and trade
media may help, referrals from fellow advisors, friends
or colleagues remain the biggest decision influencer in
host agency selection.
Referral from an advisor, colleague or friend
Host agency website
Trade media
Trade shows/events
Business development manager
Supplier referral
59%
22%
9%
7%
3%
3%
DISTRIBUTION TRENDS