The kind of training programs preferred by advisors is also a reflection of their experience in the indus- try. While product and destination training tops for obvious reasons, 45% of advisors are also looking for business building training. 42% of advisors said they would like general sales/pitching training. As social media becomes a steadier lead generation source, advisors are also increasingly interested in training for it. In the TMR River Cruise Outlook only 37% of advisors said they’d like social media training, compared to the 54% in this report. CHART 22 | 29 TRAINING NEEDS ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS Product or destination training Specialization training Social media training Business building training General sales/best practices training Travel advisor regulation and legal issues Customer service Mindset, well-being, or personal growth Training on implementing service fees Public relations 79% 61% 54% 45% 42% 40% 26% 26% 25% 18%