When it comes to training needs FAM trips remain the top choice because they allow advisors to understand destination as well as the product better and sell the experience to their clients with greater confidence. In-person trade shows where advisors can meet others and network are also useful, especially for those who are just making inroads and have a lot of ground to cover. Virtual training has also picked up in demand since the TMR River Cruise Outlook 2023. It’s jumped from 67% to 81% in popularity because the training programs are being made on-demand so that the advisor can access them at their convenience, while still staying abreast of industry trends. One advisor shared, 28 | CHART 21 TRAINING NEEDS There has been a significant decrease in IC FAM opportunities post-COVID, and I am not sure why. While there are plenty of opportunities for hosted buyer events (groups), it remains challenging to find them for ICs. We have found we have better luck with just reaching out to the tourism boards and the suppliers directly, and creating our own independent FAMs for our team. ADVISOR TRAINING: PREFERENCE BY FORMATS Fam trip Virtual training In-person conference or tradeshow One-day offsite training 2-3 days offsite training 4+ days offsite training 83% 81% 75% 48% 38% 20%