12 | CHART 5 While a few years ago, the average clientele was older and in the senior and baby boomer age category, there has been a marked shift in traveler demographics. This could be because advisors pivoted and looked for younger client groups, reaching out to them in targeted forms. This is reflected in the positive outlook that advisors have across client segments in the next 24 months. While couples, seniors and multi-gen families will be top draws, advisors project a huge jump in affinity groups/clubs. A quick reflection of this is the popularity of pickleball vaca- tions 8 . Advisors also shared that they plan to sell more vacations to Gen Z and corporate clients. PAST PERFORMANCE & OUTLOOK BY CLIENT SEGMENTS DISTRIBUTION TRENDS 8 https://www.forbes.com/sites/lmowery/2022/07/29/perfect-your-pickleball-game-at-these-9-vacation-resorts/?sh=6d0eacbc6bc2 Couples Seniors Multi-generational family Empty nesters Millennials Solo travelers Nuclear families Leisure groups Luxury/affluent Students/Gen Z Reunions Weddings Corporate clients Incentive/conference groups Affinity/clubs 91% 86% 85% 83% 82% 81% 79% 78% 77% 71% 71% 69% 66% 56% 54% 90% 91% 89% 91% 90% 89% 91% 89% 92% 90% 81% 75% 78% 82% 90% Sold in the past Plan to sell in the next 24 months