TABLE OF CONTENTS LETTER FROM THE EDITOR ...................................................................... 3 KEY FINDINGS ................................................................................ 4 INTRODUCTION ............................................................................... 6 METHODOLOGY ............................................................................... 7 TRENDS IN CRUISE SEGMENT ................................................................... 10 ADVISOR DEMOGRAPHICS ..................................................................... 31 TRAINING NEEDS ............................................................................. 35 AFFILIATION MATTERS......................................................................... 37 CONCLUSION ................................................................................ 40 TABLE OF CHARTS 1: Which types of cruises do you sell/plan to sell?..................................................... 10 2. Which segment of cruise do you sell/plan to sell? ................................................... 11 3. Which client segment do you plan to sell to?....................................................... 12 4. Top destinations for cruises .................................................................... 13 5. Key motivators for taking a cruise vacation ........................................................ 14 6. Why clients choose a cruise vacation............................................................. 15 7. Client share that prefers all-inclusive product....................................................... 16 8. Most preferred amenities in an all-inclusive experience .............................................. 17 9. Effectiveness of free add-ons in improving sales.................................................... 20 10. Lead generation channels for advisors ........................................................... 21 11. Modes of communication used by advisors....................................................... 22 12. Messaging apps used by advisors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 13. Social media effectiveness in boosting sales ...................................................... 24 14. App features that would improve cruise experience ................................................ 25 15. Are clients still concerned about health and safety issues? ........................................... 26 16. Main challenges faced in selling cruise vacations .................................................. 27 17. Top selling cruise brands ..................................................................... 28 18. Supplier support that would enable higher sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 19. Factors influencing advisors’ recommendations of cruise brands to clients .............................. 30 20. Business classification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 21. Agency/advisor position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 22. Years of travel experience .................................................................... 32 23. Annual gross sales by business type, years in business, location and advisor age . . . . . . . . . . . . . . . . . . . . . . . . . 33 24. Cruise sales outlook 2023 vs. 2022 ............................................................. 34 25. Advisor training: Format ...................................................................... 35 26. Advisor training: Training programs ............................................................. 36 27. Trade association affiliations: US ............................................................... 37 28. Trade association affiliations: Canada............................................................ 37 29. Agency/advisor affiliations: US and Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40