
All three cruise segments show a positive outlook
regarding sales in the coming year. While ocean
cruising remain the most popular segment with
8 in 10 advisors stating they have sold it in the
past and an equally promising outlook, a marginal
drop in ocean cruise outlooks points to a possible
shift towards other cruising segments. There’s a
great opportunity to be explored in the expedition
segment with five in ten advisors saying they are
planning to sell this in the next 12-18 months. Six
in ten advisors have sold river cruises in the past
and that number is likely to increase to seven out
of ten in 2023.
10
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CHART 1
TRENDS IN THE CRUISE SEGMENT
CRUISE SALES AND OUTLOOK BY CRUISE TYPE
Sold in the past
Plan to sell in the next 12-18 months
Don’t have cruise clientele
Sold in the past
Plan to sell in the next 12-18 months
Don’t have cruise clientele
Sold in the past
Plan to sell in the next 12-18 months
Don’t have cruise clientele
84%
76%
2%
34%
53%
35%
62%
75%
10%
River Ocean Expedition