CHART 8 | 17 One of the consistent responses from advisors has been that clients want amenities such as Wi-Fi, gratuities, drinks and entertainment/ attractions included in the total price. One advisor said, TRENDS IN THE CRUISE SEGMENT IMPORTANT AMENITIES OF AN ALL-INCLUSIVE ON-BOARD CRUISE EXPERIENCE Wi-fi Onboard entertainment/ attractions Open bar/beverages Gratuities Onboard activities Specialty dining Unlimited shore excursions Ground transfers Airfares Pre- or post-cruise hotel stays 24-hour room service Laundry service 89% 87% 84% 81% 74% 74% 68% 65% 56% 55% 51% 37% 4% 7% 8% 11% 15% 15% 18% 16% 22% 23% 24% 29% 5% 5% 6% 7% 10% 10% 12% 18% 21% 21% 23% 30% Very/Moderately important Neutral Not at all/Slightly important Unsure/Don’t know Guests understand that shore excursions are optional, but many express surprise when I tell them specialty dining is extra and wish to pre-purchase an option that includes everything (drink packages/ pre-paid gratuities/etc) and express they wish it was all automatically included.