12 | CHART 3 The most popular client segments continue to be couples, seniors and empty nesters. However, there’s an opportunity in the nuclear family, Millen- nial and solo traveler segments that are going to see a climb in the coming few years. 3 On the supplier side, changes are being made to attract a newer crowd. Cruise lines are changing the ships to create less formal spaces with open dining, fewer or no formal nights, and a more relaxed atmosphere compared to the opulence that’s associated with cruise lines. One agent said, “There needs to be more rates for solo/single travellers. It is a crying shame that you do not have that, as you are missing out on a big market.” Other advisor recommendations were to make travel groups for members of the LGBTQ community as well. 3 https://www.travelmarketreport.com/NicheLuxury/articles/What-Solo-Travelers-Want-and-How-to-Book-It TRENDS IN THE CRUISE SEGMENT Most likely Somewhat likely Don’t sell CRUISE SALES OUTLOOK BY CLIENT SEGMENTS Couples Seniors Empty nesters Multi-generational family Luxury/affluent Leisure group travel Nuclear families Millennials Solo travelers Affinity/Clubs Students/Gen Z Incentive/Conference groups 85% 79% 76% 63% 55% 54% 43% 43% 43% 28% 18% 15% 13% 18% 20% 32% 34% 31% 36% 46% 47% 39% 43% 28% 2% 3% 4% 5% 11% 14% 21% 10% 10% 33% 39% 57%