Whom do you sell the more expensive cruises to? First-time cruisers are more likely to opt for the contemporary segment. Advisors revealed that as cruise guests progressed from contem- porary to ultra-luxury segment, the share of first-time cruisers dropped from 70% to 27%. On the other hand, repeat cruisers tend to upgrade to other segments. Advisors say that once customers experience cruising, they are far more likely to spend more for a luxurious experience the next time around. CHART 2 | 11 TRENDS IN THE CRUISE SEGMENT CRUISE SALES AND OUTLOOK BY CRUISE SEGMENT Ultra-Luxury Luxury Premium Contemporary 70% 63% 53% 85% 3% 42% 80% 9% 27% 58% 32% 6% First-time cruisers Repeat cruisers Do not sell Repeat cruisers First-time cruisers Repeat cruisers Do not sell First-time cruisers Repeat cruisers Do not sell First-time cruisers Do not sell