16 | CHART 7 More than two in every three advisors said that their cruise clients want amenities included in the cruise product. This is true across all advisor demographics, whether agency or IC, high or low volume grossers and even seasoned advisors or new entrants. The suppliers need to make a note of this while designing their cruise products, especially within the contemporary and premium segments. The current list of included ameni- ties may have to expand to include what a client wants. As an advisor said, TRENDS IN THE CRUISE SEGMENT SHARE OF CLIENTELE THAT PREFER AN ALL-INCLUSIVE CRUISE PRODUCT 64% 71% 70% 65% 69% 70% 72% 62% 67% 68% Agency Business description Annual gross bookings Years in business IC/Advisor Less than $1m More than $1m Up to 5 years 6-10 years 11-20 years 21-30 years 30+ years Total Clients do not like being ‘nickel & dimed’ when on a cruise, or checking out with a large bill for specialty treats, drinks and meals not included.