Included amenities, along with the cost of the cruise and the destination were the top three important factors in decision making. Advisors play a pivotal role in helping clients decide which cruise vacation to pick. Seven out of 10 advisors said that clients depended on them for their recommendation. Another decision influencer is the age of the ship, with 51% of advisors saying that clients pick cruise vacations for new ships. Nearly 20% of the advisors said that a cruise line’s sustainability practices affected their client’s decision making. CHART 6 | 15 TRENDS IN THE CRUISE SEGMENT IMPORTANT FACTORS IN SELECTING A CRUISE VACATION 79% 76% 75% 73% 72% 71% 63% 59% 56% 55% 51% 45% 44% 37% 36% 35% 32% 23% 21% 19% Price/cost Specific itineraries/destinations Included amenities Advisor/Agent recommendation Length of cruise Experience and reputation of the cruise line Availability for desired dates Size of the vessel Preferred departure port Variety and/or quality of cuisine New ships Onboard entertainment/activities for children Diversity of onboard entertainment/activities Pre- or post-cruise vacation opportunities Past customer testimonials/reviews Signature onboard activities Passenger Demographics Focus on health safety protocols Cruise line follows sustainable practices Flexibility to customize itinerary/destination/ visited ports