Though marginal, more advisors seem to see the value of establishing better relations with the customer and the press, and that training could go a long way. Imagine recommending a luxury cruise to a client and then having to apologize for its poor quality of services. This is why ship inspections remain on the most desired list of training formats for advisors. One advisor said, With entrepreneurship increasing in the industry, the demand for business training is seeing a rise along with the expressed need for social media training, which also points to being able to sell better. ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS 36 | CHART 25 Product or destination training Ship inspections Specialization training Social media training Business building training Travel advisor regulation and legal issues Training on implementing service fees Mindset, well-being, or personal growth Customer service Public relations 73% 70% 50% 44% 41% 31% 24% 24% 21% 13% TRAINING NEEDS It is better to do ship inspections to be able to see the ships. Not all clients will like the interior. I toured a luxury ship and it had formica in the cabins. Terrible.