20 | CHART 9 When it comes to moving the needle on cruise sales, nothing is as effective as a free add-on. The most popular freebie, said advisors, are drinks and beverages, with 34% saying that it makes a positive difference in a sales booking every time it is offered. Wi-Fi, interestingly, also has the same share. TRENDS IN THE CRUISE SEGMENT EFFECTIVENESS OF FREE ADD-ONS IN IMPROVING CRUISE SALES Drinks/beverages Wi-Fi Airfares Ground transfers Pre- or post-cruise hotel stays 29% 34% 34% 17% 15% 13% 45% 39% 32% 31% 27% 18% 22% 39% 38% 46% 1% 3% 9% 12% 11% Every time Rarely Almost everytime Never Occasionally/Sometimes Unsure/Don’t know