14 | CHART 5 The key motivators for taking a cruise vacation remain to celebrate personal occasions, a bucket-list experience or a specific destination. Offering packages for weddings, honeymooners, celebrations, and birthdays will allow more people to explore cruises for celebrating milestone events. TRENDS IN THE CRUISE SEGMENT KEY MOTIVATORS FOR TAKING A CRUISE VACATION 77% 76% 75% 71% 68% 58% 56% 38% 24% Celebrate personal occasions Bucket list experience/destination Spend time together / family reunion Create new memories Preference for cruise vacations over land vacations Explore the unknown and have fun Explore unique, pristine destination Lifestyle/element of exclusivity Celebrate professional achievements