
The top challenges in selling cruises remain prices,
unavailability of schedule/itinerary to match the
client’s preferences or vacation time, and the idea
that a cruise line would be a crowded experience.
Crowded spaces and lines, advisors said, sometimes
put off clients from choosing a cruise vacation. As
previously mentioned, mobile app features that
allow for seamless movement on board might help
resolve this issue.
CHART 16
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27
TRENDS IN THE CRUISE SEGMENT
CHALLENGES FACED IN SELLING CRUISE VACATIONS
45%
39%
37%
36%
35%
29%
29%
24%
18%
9%
8%
8%
7%
7%
6%
5%
Total cost of the vacation is too high
Supplier itinerary/schedule did not match with
client’s vacation time
Crowded spaces and lines
Supplier itinerary/schedule did not match with
client’s preferences
Available inventory does not match client needs
Clients think they may get seasick
Illness related safety concerns
Clients intend to cruise, but not this year
A lot of my clients have previously taken cruises and
want to do something else
Not enough sales and marketing support from the cruise lines
Not enough expertise to sell with confidence
Limited culinary options
Clients do not find cruising exotic enough
I don’t have a right point of contact at supplier
I am unaware of new products/brands
None, I have plenty of clients interested in cruising