The top challenges in selling cruises remain prices, unavailability of schedule/itinerary to match the client’s preferences or vacation time, and the idea that a cruise line would be a crowded experience. Crowded spaces and lines, advisors said, sometimes put off clients from choosing a cruise vacation. As previously mentioned, mobile app features that allow for seamless movement on board might help resolve this issue. CHART 16 | 27 TRENDS IN THE CRUISE SEGMENT CHALLENGES FACED IN SELLING CRUISE VACATIONS 45% 39% 37% 36% 35% 29% 29% 24% 18% 9% 8% 8% 7% 7% 6% 5% Total cost of the vacation is too high Supplier itinerary/schedule did not match with client’s vacation time Crowded spaces and lines Supplier itinerary/schedule did not match with client’s preferences Available inventory does not match client needs Clients think they may get seasick Illness related safety concerns Clients intend to cruise, but not this year A lot of my clients have previously taken cruises and want to do something else Not enough sales and marketing support from the cruise lines Not enough expertise to sell with confidence Limited culinary options Clients do not find cruising exotic enough I don’t have a right point of contact at supplier I am unaware of new products/brands None, I have plenty of clients interested in cruising