
This online survey was conducted by VIDEC Consultants
on behalf of Travel Market Report in March and April 2022
with travel advisors across the US and Canada.
A total of 700 advisors participated in the survey. The aggregated results
and analysis presented in this report are based on the responses of
these advisors. Discrepancies or nuances in the analysis are highlighted,
wherever applicable. The Outlook considers 2019 as the base year for
advisors’ annual gross bookings.
The frequent comparisons drawn against the year 2021 are taken from
the Travel Market Report’s Distribution Outlook 2021.
METHODOLOGY

The Luxury Cruise Travel Outlook 2022 revealed the
growing trend of entrepreneurship within the travel
advisor community. Thirty three percent (33%) of
the respondents were owners/managers of their
agencies while 52% were independent contractors.
There has been a huge rise in the number of
independent contractors (ICs), in particular. In
TMR’s Distribution Outlook 2021, ICs formed 38%
of all advisors in 2021. By early 2022, more than half
of travel advisors were working independently
2
.
While the pandemic and the subsequent job
losses may account for some of this increase in
the number of independent contractors, the trend
started a couple of years before the pandemic.
At that time, many of those venturing into the
travel landscape were part-timers or retirees
who preferred working with host agencies. For a
majority of them, the income generated through
this work either supplemented their earnings or
compensated for loss of employment. The ability
to work on their own terms, flexible schedules and
an inherent interest in travel also contributed to
the influx of new ICs.
8
|
CHART 1
Travel Agency Owner/Manager
Travel Advisor – Independent
Contractor
Travel Advisor – Employee
ADVISORS BY TYPE
ADVISOR DEMOGRAPHICS
33%
14%
52%
2
https://www.travelmarketreport.com/articles/Independent-Contractors-Gaining-Ground-in-the-Travel-Agent-Community