The inability to take any vacations over the previous two years has made a lot of travelers tackle experiences on their bucket list. The choices made by first-time cruisers, however, differ from those made by repeat cruisers. While first-timers were most likely (59%) to opt for the contemporary segment, returning cruisers are most likely (80%) to choose the luxury segment. When it comes to the ultra-luxury segment, only 24% of the first-timers opt for it as compared to 63% of return cruisers. This highlights the potential of upselling the luxury and ultra-luxury segments to repeat cruisers. IN THE LAP OF LUXURY CRUISE SEGMENTS SOLD Ultra-Luxury Luxury Premium Contemporary 24% 63% 37% 80% 57% 70% 59% 62% 22 | CHART 13 First-time cruisers Repeat cruisers