PRIME INFLUENCERS IN BOOKING LUXURY CRUISE VACATIONS Included amenities Specific itineraries/destinations Experience and reputation of the cruise line Advisor recommendation Length of cruise Price/cost Availability for desired dates Pre-or post-cruise vacation opportunities Flexibility to customize itinerary/destination/visited ports Past customer testimonials/reviews Preferred departure port Signature onboard occasions Diversity of onboard entertainment Ability to reserve tables limited just to their party 81% 79% 79% 59% 45% 45% 44% 38% 30% 30% 30% 27% 24% 22% Four in five clients cite all-inclusive amenities as the top influencer for booking a luxury cruise vacation. Luxury cruise is an experiential product and naturally the clients are looking for a hassle free and unobtrusive experience along with a white glove service. In the words of an advisor, “everyone loves a good bargain, even if it is only perceived.” Along with their choice of a destination/ itinerary, the reputation of the cruise line and advisor recommendations are the other key influencers in selecting a luxury cruise vacation. According to the advisors, while some travelers prefer to stick to one cruise line in the quest for loyalty points that can elevate their next travel experiences, others look forward to activities like Broadway shows on board. Many of the travelers, however, have come back a little disappointed from the luxury cruise lines, they said. The reduction in CLIENT DIFFERENTIATION 26 | CHART 17 amenities and activities available on board due to the pandemic didn’t go too well for some while others weren’t too thrilled by the strictly formal dress code for all meals.