PREFERRED TRAINING PROGRAMS Talking about the content of the training programs, 71% of the respondents said they would like to get better acquainted with the product and the destination (see chart 24). This continues to be the most demanded type of training. Specialization training (68%), social media training (41%) and business building training (41%) were also high in demand among the advisors. THE TRAINING NEEDS CHART 24 | 33 Product or destination training Specialization training Social media training Business building training Travel advisor regulation and legal issues Training on implementing service fees Mindset, well-being, or personal growth Customer service Public relations 71% 68% 41% 41% 28% 21% 21% 20% 13%