PREFERRED TRAINING OPTIONS Selling cruise vacations is intricate and requires a deep understanding of the ships, their inventory, the itineraries, and much more. Equipped with this, advisors help clients make the right buying decision. Seventy-two percent (72%) of advisors say they prefer product/destination training (see Chart 26), followed by specialization training for 59% of respondents. Advisors also show a preference for training in using social media (50%) to promote cruise vacations. Social media is a great tool for digital marketing and can help reach a wider audience and tap into markets that can provide a greater conversion rate 6 . Forty-two percent (42%) of advisors also feel the need to be trained in regulation and legal issues. 6 Opinion: Top digital marketing strategies on zero budget, Campaign India (7 March 2022) PREFERRED TRAINING PROGRAMS Product or destination training Specialization training Social media training Travel advisor regulation and legal issues Business building training Training on implementing service fees Customer service Mindset, well-being, or personal growth Public relations 72% 59% 50% 42% 40% 30% 22% 21% 14% CHART 26 | 39