The price of multi-generational vacations is still a number one concern for families, and it remains one of the main challenges faced by 47% of advisors for booking cruise vacations (see Chart 23). This often stems from the clients gauging the cost of the vacation in isolation, not giving due consideration to factors that go beyond its tangible value. Advisors must be able to break it down to the per person price and experiential richness as the value of the entire vacation to convince the family. Cruise lines, in turn, must educate their advisors efficiently on their value proposition. The unavailability of the preferred itinerary (34%) and inventory (34%) are the other big deterrents for travelers. Cruise companies should make it easier for advisors to tailor and create packages for the variety of their client needs. This largely includes having onboard entertainment options that take the needs and wishes of all age groups into consideration. As one advisor says, TYPICAL CHALLENGES FACED IN RECOMMENDING MULTI-GEN CRUISE VACATIONS, I think there’s a real opportunity to educate people on the benefits of family cruise travel. Total cost of the vacation is too high for clients Supplier itinerary/schedule did not match with client’s vacation time Client preferences did not align with the available products/ destinations Managing client requirements/expectations is time-consuming Difficult to accommodate the entire party size I do not know the right suppliers with multi- generation vacation products I do not have the expertise in selling multi- generation vacations Clients looking for land vacations Available inventory does not match client needs 47% 34% 34% 32% 24% 20% 19% 7% 6% BOOKING ANALYSIS 36 | CHART 23