LETTER FROM THE EDITOR
Dear Travel Advisor,
What is more iconic than the quintessential family vacation? It has become fairly
obvious, over the past two-plus years, that the need for families to connect and bond
is more important than ever. And what better setting to do so than on a cruise ship?
The team at Travel Market Report is proud to present you with this Multi-Generation
Cruise Travel Outlook for 2022, a comprehensive look at how travel advisors are
operating within the segment, including what suppliers are doing to make your job
easier, and what clients want most from their relationships with you.
The goal with this outlook, and with all of our outlooks, is to help you succeed in selling
the type of travel that we are examining, while also alerting suppliers to your needs and
wants so that they will be able to cater to you, their most important partner. We hope
that this outlook does just that, allowing you to grow your business in an increasingly
profitable market that is becoming more and more common amongst consumers.
In the following pages, you will find information on what is driving multi-gen clients,
what destinations are most popular amongst that group, what the most common group
size is, and what cruise lines are making the most of the multi-segment. It is a go-to
guide about what advisors are doing in order to be successful in the multi-gen market.
We want to thank you in advance for all of your support; including the travel advisors
who helped us compile this data. Our aim is always to be your media voice, whether
it is through our coverage, through these reports or our other programs, and we
hope that the following pages help you boost your business this year.
Sincerely,
Daniel McCarthy
Editor