26 | CHART 13 Among all the products that advisors sell to multi- generational clients, cruise topped the list at 83% (see Chart 13). All-inclusive resorts and vacations – both popular choices for families – followed cruise closely at 74% and 72%, respectively. However, there seems to be a lack of focused approach to sell vacations to multi-generation clients. As one advisor says: “Sell it when I have multi-generation clients asking for assistance.” It will serve suppliers well to package products specifically targeted at multi-generation families, which will help advisors in pushing it forward. Several advisors feel that the outlook of Americans regarding work-life balance and the importance of family has changed drastically in the post pandemic world. Many families have survived some really scary times, or lost loved ones due to the pandemic, leading them to hold on tightly to each other. All this, advisors say, will result in the demand for such family bonding vacations to increase consistently in the near future. A well-bundled product with scope for personalization can encourage sellers to seek out multi-gen families and tap them, as they seek to spend time together. TRAVEL PRODUCTS SOLD BY AGENCY ALL ABOUT THE FAMILY Cruise All-Inclusive Resorts All-Inclusive Vacations Activities & Experiences Air Hotel Villas/Private Accommodations Car Rental and Ground Transfers Health/Wellness Packages 83% 74% 72% 67% 45% 44% 42% 33% 7%

SHARE OF MULTI-GEN VACATIONS IN 2019 ANNUAL GROSS BOOKINGS (%) SHARE OF CRUISE IN MULTI-GEN VACATIONS (%) Survey findings reveal that the share of multi- generation vacations in 2019 annual gross bookings was 26% (see Chart 14). This share may have gone up as travel re-opened this year, and with families increasingly wanting to take a vacation together. One-third of multi-generational bookings are cruise – again a segment that is poised for explosive growth. The potential of cruise travel as a multi-generation vacation is high owing to its ability to offer an all-inclusive and cohesive experience to multi-gen families, and at a great value. ALL ABOUT THE FAMILY 26% 74% 67% 33% CHART 14 | 27