Caribbean and The Bahamas by far topped as the destination of choice – easy accessibility, beaches and climate have appeal to the entire family – followed by Alaska, a distant second at 54%. Another continent increases complexity, especially considering COVID travel protocols, which is why multi-gen traveling families opted for destinations offering convenience and proximity. This explains why Europe which is the preferred destination for American experiential travelers and families ranked sixth at 39%. It may be long before we see Africa or Asia climb up the chart for this traveler segment (see Chart 15). DESTINATIONS SOLD, SHARE (%) Caribbean and The Bahamas Alaska Mexico and Central America Florida Hawaii Europe California Canada Africa Las Vegas New York City South America South Pacific, including Australia & New Zealand Asia Middle East New Orleans South Asia, including Maldives, Sri Lanka & India 80% 54% 54% 43% 39% 39% 15% 10% 9% 8% 8% 6% 5% 4% 4% 4% 2% ALL ABOUT THE FAMILY 28 | CHART 15