Fam trips are back in demand with 81% of advisors preferring this format (see Chart 25). The advisors want to get past the fatigue and virtual experience of the COVID era. They intend to get a firsthand experience of the cruise product, to assuredly foster the confidence of safe travel and convincingly sell the product to their customers. Advisors are looking for more concise training as their schedules fill up. While fam trips will let them experience the features they can then sell to clients, this could be balanced out with online courses (70%) and digital content. An advisor says: PREFERRED TRAINING OPTIONS So done with all the virtual training! ADVISOR TRAINING, PREFERENCE BY FORMAT Fam trip Virtual/Online training courses One-day offsite training Virtual tradeshow or conference 2-3 days offsite training 4+ days offsite training 81% 70% 42% 36% 33% 17% 38 | CHART 25