Forty-three percent (43%) of advisors say that grandparents pay for the multi-generational vacations (see Chart 20). However, for more than half of the vacations, the bookings are paid for either by parents or the combination of grand-parents and parents. Advisors need to engage with both the elder generations – parents and the grandparents. Since there could potentially be multiple decision-mak- ers in planning a multi-generational trip, advisors need to have clarity on how billing should be handled during the negotiation. MULTI-GEN VACATION BOOKING PAYMENT CLIENT DIFFERENTIATION 5% 43% 22% 30% Senior/Grandparents Adult/Parents A combination of both grandparents and parents Young Adult/Children CHART 20 | 33

TOP CRUISES* BOOKED BY AGENCIES Royal Caribbean 4 takes the number one spot, as responded by 81% of the advisors (see Chart 21). Norwegian and Princess are the next best choice of cruise lines among advisors booking multi-generational cruise vacations. BOOKING ANALYSIS 4 Why Royal Caribbean’s Wonder of the Seas Sells Itself, Travel Market Report (March 8, 2022) Royal Caribbean International Norwegian Cruise Line Princess Cruises Carnival Cruise Line Celebrity Cruises Holland America Line AmaWaterways MSC Cruises Viking River Oceania Viking Ocean Silversea Cruises Uniworld Boutique River Cruises Avalon Regent Seven Seas Cunard Seabourn Azamara 81% 53% 42% 42% 40% 20% 18% 10% 9% 9% 7% 6% 5% 5% 4% 3% 3% 3% 34 | CHART 21