CHART 8
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17
Nearly half of the advisors are affiliated with
consortia, while another 38% are affiliated
with a host agency. As compared to the Distri-
bution Outlook 2021, the share of consortia
has declined from 52% in 2021 to 45% in
2022 (see Chart 8). The affiliation with the
host agency rose during COVID, increasing
by 9% since 2021.
AFFILIATIONS MATTER
AGENCY AFFILIATION BY TYPE
9%
8%
45%
38%
Affiliated with consortium or a
marketing group
Affiliated with a host agency
Affiliated with a franchise
Unaffiliated