CHART 12 | 23 Multi-generational vacations tend to be immensely complex because of the variety in the travel party and equally varied demographics. Besides the binding glue of the family reunion, it takes a travel advisor to manage all the individual preferences, bake it into a pertinent product, remain conscious of price versus value, and create the perfect trip. Sixty-four percent (64%) of advisors highlighted the knowledge and experience as the top driver for selling multi-generation vacations (see Chart 12). Forty-six percent (46%) of advisors are also seeing an increased demand for multi-generational vacations, which bodes well for suppliers who can tailor products specifically for this segment. Moreover, catering to members of the same family facilitates new customer acquisition, say 41% of advisors. An advisor adds: ALL ABOUT THE FAMILY DRIVERS FOR SELLING MULTI-GEN VACATIONS The other generations can lead to more new bookings with relatives/clients you had no access to. Products matched client needs Opportunity to deliver personal- ized services to clients Increased demand Access to new customers Higher margin/revenue upside Better deals/value for money for clients Faster way to meet revenue goals Supplier leverage 64% 54% 46% 41% 27% 22% 16% 6%