The price remains the top consideration for families while booking a multi-generational cruise vacation, say 76% of advisors (see Chart 18). While the perception of a multi-genera- tional cruise vacation is that it’s expensive, the reality is that the sum total of the various components more than adds up to the price. Thus, it is incumbent upon the advisor to showcase value to offset cost as a deterrent. The all-inclusive packages are the second most important factor in booking multi-gen- erational cruise vacations, which explains the need for the specialized travel advisors’ skill set to marry all the travel components into one booking. PRIME FACTORS WHILE BOOKING MULTI-GEN CRUISE VACATION Total cost/value of vacation All-inclusive packages Length of the trip Available activities Destination climate Food & beverage options Available vacation time Shore excursions Group experiences Vaccination & testing mandates Daycare / kid-friendly areas Entertainment options Private ground transfers Access to medical help in case of emergencies Diet/culinary preferences Wheelchair access Gym/wellness/spa facilities 76% 72% 59% 58% 56% 49% 46% 45% 44% 39% 38% 35% 21% 18% 13% 10% 8% CLIENT DIFFERENTIATION CHART 18 | 31