
ADVISOR TRAINING: PREFERENCE BY FORMATS
After two years of conducting business online,
there’s a natural desire for offline, in-person
contact. FAMs (88%) continue to be the in-de-
mand training format with in-person conferences
/ tradeshows as the second most sought after
(59%).
Advisors also felt that regular training modules,
online and offline, by different cruise compa-
nies help distinguish the various river cruise
companies. As one advisor nicely summarized,
“They are not all the same, nor do they offer
the same inclusions, style of travel, shipboard
amenities, etc.”
Another advisor said, “ASTA Global River Cruise
Expo 2022 was fantastic in terms of education,
supplier engagement, etc. Will attend again in
a few years if it is in a different destination. Of
all the cruise lines, AmaWaterways really seems
to proactively engage with TAs.”
Offsite training is popular, though advisors are
divided on the lengths that they prefer. Longer
off-site trainings are the least popular.
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CHART 23
TRAINING NEEDS
Fam trip
Virtual training
In-person conference
or tradeshow
One-day offsite training
2-3 days offsite training
4+ days offsite training
88%
67%
59%
38%
23%
15%