River cruises tend to be most popular with a clientele that is well travelled and has previously cruised on oceans. Only one in 10 advisors said that their river cruise clients were first-time cruisers. Many travel with friends or family (42%) or in guided/escorted group tours (39%). The range of destinations also helps advisors sell river cruises to those looking for exotic places to travel to. One advisor shared, “One size does not fit all. River cruising needs to be explained and experienced. Once they do that they are hooked. They see the value then.” CHART 6 | 15 CLIENTS’ TRAVEL PREFERENCES FOR TAKING A RIVER CRUISE VACATION TRENDS IN THE RIVER CRUISE SEGMENT 79% 73% 49% 43% 42% 40% 39% 33% 26% 10% They are well traveled They are first-time cruisers of any type They have experienced ocean cruises They prefer all-inclusive travel products They are first-time river cruisers They prefer traveling with friends and family They prefer staying in luxury hotels and resorts They prefer traveling on guided/escorted group tours They prefer traveling on their own/ independently They like traveling to exotic and remote destinations