12 | CHART 3 It’s no surprise that Europe continues to be the dominant destination when it comes to river cruises with Germany, Hungary, Netherlands, and Spain/Portugal as the top destinations. Europe saw many challenges this year, with the heat wave and the resulting drop in water levels in rivers. However, with the dollar gaining in strength against the Euro, the same cruise vacations were comparatively less expensive for Americans. Tourism in the Mekong region—Vietnam, Cambodia—is driven by its rivers. In this context, it makes sense that this region is third on the list globally. Cruise lines are launching itineraries in these exotic locales, such as Uniworld’s “Timeless Wonders of Vietnam & Cambodia,” a 15-day cruise in 2023 in Southeast Asia. TOP DESTINATIONS SOLD FOR RIVER CRUISE TRENDS IN THE RIVER CRUISE SEGMENT Europe United States Vietnam/Cambodia Africa South America Canada China Thailand 99% 22% 9% 2% 1% 1% 4% 3%