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CHART 19
ADVISOR DEMOGRAPHICS
Nearly one in four respondents (22%) identified
themselves as owners, while one in six (16%) are
either managers or employees. Three out of five
advisors tagged themselves as ICs. However, 19%
of the advisors within the IC segment consider
themselves as owners of their business. The
subsequent analysis will corroborate that there’s
a fair share of advisors who are recent entrants to
the community, creating an excellent opportunity for
suppliers to build relationships, brand themselves,
and provide training.
AGENCY/ADVISOR POSITION
Owner
Manager
Employee
Independent Contractor (IC)
ICs who identify themselves as owner
22%
6%
10%
42%
19%