CHART 8 | 17 Because luxury remains at the heart of a river cruise vacation, the top factors determining a client’s satisfaction are the quality of food and wine served, the service provided by the staff, and the quality of the ship. While the size of the cabin is similar on most ships, there are different-sized cabin options for clients. It is important the advisor reviews cabin size per ship and not just per cruise line brand. FACTORS DETERMINING CLIENTS’ SATISFACTION FOR A RIVER CRUISE VACATION TRENDS IN THE RIVER CRUISE SEGMENT Quality of food & wine Service level of staff Quality of ship All-inclusive price including gratuities and liquor/wine Activities (including excursions, educational components, wellness, and entertainment) Size of cabin 80% 76% 76% 73% 71% 46%