RIVER CRUISE SALES: PAST PERFORMANCE & OUTLOOK BY CLIENT SEGMENTS 22 | CHART 9 While couples and seniors remain the go-to segments for river cruise, new demographics are entering the market. Where river cruises were typically only sold to baby boomers and empty nesters, the forward-looking guidance by advisors suggests a significant move towards leisure groups and nuclear families. The sales outlook for these segments in the next two years is 61% and 63%. Some of the factors behind this shift in consumer demographic for the river cruise segment are the influx of ICs–who are expanding their businesses and targeting new segments–and the drop in the Euro exchange rate, which is making river cruises more affordable for North American travelers. Other factors driving the fundamental shift in consumer behavior post-pandemic are the need to tick off bucket list destinations and the desire to spend time with family, which is driving the multi-generational group segment. TRENDS IN THE RIVER CRUISE SEGMENT 1% 9% 25% 33% 33% 44% 49% 60% 82% 82% 88% 89% 7% 19% 46% 52% 56% 63% 61% 59% 65% 65% 66% 65% Sold in the past Plan to sell in the next 24 months Couples Seniors Luxury/affluent Empty nesters Solo travelers Leisure groups Multi-generational family Millennials Nuclear families Clubs (e.g., wine, wellness etc.) Incentive/ conference groups Students

RIVER CRUISE: PRODUCTS BOOKED Another aspect of a luxury vacation is not having to worry about details, with 50% of clients looking for all-inclusive river cruises. Advisors shared that while booking cruises, they add air, pre- and post- hotel, and transfers, through the river cruise line. Inclusion of insurance products in the package stands at 58%, indicating that there’s room to grow. CHART 10 | 23 TRENDS IN THE RIVER CRUISE SEGMENT Cruise 91% 85% 83% 73% 58% 58% 54% Ground transfers Pre- and post-packages Air Hotel Insurance In-destination activities