An ideal river cruise client is someone who appreciates the quality of their experience over how much it costs. Fifty-nine percent of advisors said that river cruise clients are their highest spenders. Advisors also said their river cruise clientele is well aware of the destinations available and has well-defined expectations. Yet, they come to advisors to plan a better experi- ence. Advisors respond by recommending cruise lines that best meet the needs of their clients. Sometimes clients are looking for a specific destination, itinerary or river they want to visit, and advisors share a cruise that matches their needs and expectations. More experienced advisors tend to sell longer duration cruises. For the client, this trans- lates to value for money with lower average nightly rates. 24 | CHART 11 They are among my highest spending clients, where money is not an issue Their spending is about the same as my average clients They typically want to spend less than my average client CLIENTS’ BUDGET FOR RIVER CRUISE VACATION TRENDS IN THE RIVER CRUISE SEGMENT 59% 40% 1% Photo Credit: ©Bjoern Wylezich / Shutterstock.com