MESSAGING APPS USED BY ADVISORS Facebook and WhatsApp are the most popular messaging apps used by advisors. Facebook continues to be the preferred mode of communication for advisors, which is consistent with their baby boomer client demographic. The adoption for supplier apps is lower, at 14%. One-third of those surveyed said they used none of the Internet-based messaging platforms listed. This points to an older, tech- averse group of advisors who need greater training for technology adoption. CHART 14 | 27 TRENDS IN THE RIVER CRUISE SEGMENT Facebook Messenger WhatsApp Supplier apps Microsoft Teams Skype None of the above 50% 35% 14% 12% 6% 32%