When it comes to client communication, the importance of embracing technology cannot be stressed enough. The survey results showed that advisors are in touch with their clients across a variety of digital channels, while suppliers are lagging in terms of implementing new technology, and this is an area of growth advisors expect to see. Suppliers need to embrace internet-based real-time messaging platforms in order to meet advisors’ needs. MODES OF COMMUNICATION USED BY ADVISORS 26 | CHART 13 TRENDS IN THE RIVER CRUISE SEGMENT Emails Phone call In person Text messaging Messaging apps Video call 93% 90% 76% 56% 14% 40% 14% 32% 27% 32% 58% 75% Client side Supplier side