7
TMR OUTLOOK ON RIVER CRUISE
Between July 24 and Aug. 3, 2019, Travel Market Report
surveyed via email its readers about River Cruises. An
incentive of two $100 gift certificates was offered.
Of the 887 respondents, 79% said they work in or for
travel agencies based in the United States and 19% said
they work in agencies based in Canada.
You’ll note on many behavioral questions, we allowed
agents to select multiple answers in multiple-choice
questions versus just a single choice. This means
totals will add up to more than 100%. It also enables
respondents to give us a full view of the clients they
serve instead of being pigeon-holed into a single answer.
We’ve highlighted any differences between Canadian
respondents and the overall sample.
Two percent (2%) who didn’t work in or for travel
agencies were exited from the survey. The survey took
an average of 12:27 minutes to complete.
Of the agents who took our survey, 51% described
their role as agent/advisor while 34% said they were
both agency owner and advisor and 12% described
themselves as exclusively owner/manager of a travel
agency. Three percent (3%) said they held other
positions in a travel agency.
For Canadian respondents, 67% said the were advisor/
agents exclusively and only 18% said they held a dual
role of manager and advisor, both statistically outside
the margin or error in terms of differences from the
overall sample.
The pool of those surveyed (Travel Market Report
readers) is experienced – averaging 12.8 years in the
travel industry – and highly productive – personally
selling 1 million plus in leisure travel annually.
Results have a 95% confidence level with a +/- 3%
margin of error.
Who answered our survey?
Of the 887 respondents, 79% said
they work in or for travel agencies based
in the United States and 19% said they
work in agencies based in Canada°