33
TMR OUTLOOK ON RIVER CRUISE
Which of the following do you use to promote River Cruises?
(check all that apply)
15%
23%
9%
18%
14%
19%
17%
31%
11%
The website of my consortia
Consumer travel shows
My personal website
Print advertising (newspapers, magazines)
An email list from my consortia
My agency blog
Digital advertising
Incentive and Affinity organizations
My personal blog
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
CHART 13
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33
10 cabins for a sailing in March
2020,” one advisor told us.
Strategic
social
media
also
works. “I think the best form
of promoting of river cruises is
by posting pictures or blogs of
past clients who have had an
amazing time on the cruise,”
said one agent.
Sometimes it’s taking advantage
of tools that are ready and
waiting. “Thanks to direct mail
from my consortia and preferred
suppliers, my river cruise sales
have increased 150%,” another
agent said.
Best Marketing Tools To Sell River Cruises
Chart 13 continued