The main destinations for river cruising - Central Europe,
including Holland, Germany, Austria, Switzerland, Hungary,
Romania, Bulgaria, Serbia, Croatia, Czech Republic - go from
strength to strength.
Over half of respondents (52%) said these are the places,
home to the major rivers of the continent, clients are
“Extremely Interested” in visiting, nearly double France
(28%) and more than double Portugal’s Douro River (23%),
which is often combined with land vacations to Spain.
In terms of overall interest (Extremely, Very and Somewhat
Interested), France ranked highest (98%), followed by
Portugal and Spain (94%), Italy (87%), US/Canada (81%), UK
(72%), Russia (71%), Vietnam/Cambodia (69%), Egypt (64%),
and China (64%). Several agents told us there is interest in
the Amazon.
Getting clients to go someplace out of their comfort zone
isn’t always easy. One agent said, “I truly wish I could
convince people to go to Africa. My experience is that it’s a
decision they’ve made before they come to me.”
When it comes to taking a River Cruise, what is the level of interest of your customers in
the following destinations:
Destination Interest for River Cruises
20
|
CHART 8
Extremely
Interested
Very Interested
Somewhat
Interested
Not Interested
At All
Central Europe –
Holland, Germany,
Austria, Switzerland, Hungary, Romania,
Bulgaria, Serbia, Croatia, Czech Republic
52%
39%
9%
0%
France
28%
48%
22%
2%
Portugal & Spain
23%
39%
32%
6%
Italy
22%
31%
34%
13%
U.S/Canada
10%
23%
48%
19%
UK
9%
22%
40%
28%
Vietnam/Cambodia
7%
21%
41%
31%
Russia
7%
21%
43%
29%
Egypt
5%
17%
42%
36%
China
4%
15%
45%
36%
Africa - except Egypt
4%
13%
37%
46%
India
1%
6%
32%
61%