Profitability of River Cruise Clients
While price may be an objection with some clients,
perhaps the willingness of those customers who buy
river cruises to spend led 74% of agents to tell us, “They
are among my highest spending, most profitable clients.”
That was 10 points higher than when we asked the same
question in our TMR Outlook on Expedition Cruises.
“I have been selling River Cruise for the last 11 years and
it has been profitable,” said one advisor.
Another told us, “In 2006 my wife and I booked an
inside cabin on the ship named Amadeus with Gate
1. We choose the cheapest cabin to experience river
cruising for the first time. We loved every concept river
cruising offered. While flying home we discussed how
our retirement town of Venice, Florida would love and
embrace this product. We decided to make a big effort to
sell river cruises. By 2009 river cruising had become the
most profitable segment of our company, and 10 years
later it still is.”
Which best describes your clients who take River Cruises?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
23%
3%
74%
They are among my highest spending,
most profitable clients
Their spending is about the
same as my typical clients
They typically spend and travel
less than most of my clients
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