Letter From The Publisher

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Key Findings

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Who Answered Our Survey?

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AmaWaterways ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° 8 - 9

Chart 1

Specialization in River Cruises

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Chart 2

Personal/Agency Sales Growth last 12 months

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Chart 3

Increase/Decrease River Cruise Sales last 12 months

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Chart 4

Projected Increase/Decrease in River Cruises next 12 months

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Chart 5

Advisor Influence In Selecting River Cruises

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Chart 6

Travel Preferences of River Cruise Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Chart 7

Characteristics of River Cruise Clients

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Chart 8

Destination Interest for River Cruises

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Chart 9

Obstacles to Selling More River Cruises

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Avalon Waterways ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° 22 - 23

Chart 10 Profitability of River Cruise Clients

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Chart 11 Future Targets For River Cruising

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Chart 12 Sales of River Cruise Companies

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Riviera Cruises ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° 30-31

Chart 13 Best Marketing Tools To Sell River Cruises

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Chart 14 Most Needed Support

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Advisors Speak Out: A Love Story – River Cruises and the Travel Trade ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° °35

Conclusions

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Enhanced Listings

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