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TMR OUTLOOK ON RIVER CRUISE
Letter From The Publisher
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3
Key Findings
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Who Answered Our Survey?
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AmaWaterways ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° 8 - 9
Chart 1
Specialization in River Cruises
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Chart 2
Personal/Agency Sales Growth last 12 months
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Chart 3
Increase/Decrease River Cruise Sales last 12 months
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Chart 4
Projected Increase/Decrease in River Cruises next 12 months
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Chart 5
Advisor Influence In Selecting River Cruises
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Chart 6
Travel Preferences of River Cruise Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Chart 7
Characteristics of River Cruise Clients
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Chart 8
Destination Interest for River Cruises
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Chart 9
Obstacles to Selling More River Cruises
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Avalon Waterways ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° 22 - 23
Chart 10 Profitability of River Cruise Clients
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Chart 11 Future Targets For River Cruising
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Chart 12 Sales of River Cruise Companies
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Riviera Cruises ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° 30-31
Chart 13 Best Marketing Tools To Sell River Cruises
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Chart 14 Most Needed Support
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Advisors Speak Out: A Love Story – River Cruises and the Travel Trade ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° °35
Conclusions
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Enhanced Listings
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TABLE OF CONTENTS
6
TMR OUTLOOK ON RIVER CRUISE
INTRODUCTION
River Cruises are niche no more. In this Travel Market Report Outlook on River Cruises, 94% of
the over 850 travel advisors who responded told us they currently sell this way to vacation on
the world’s most popular as well as lesser-known waterways.
What’s more, 99% expect to sell River Cruises in the next 12 months with 87% expecting an
increase, including 22% who believe their bookings will increase by more than 25%.
In this Outlook, you will find insight into how advisors influence selection of the category and brands,
consumer preferences, profitability, future targets, as well as obstacles to growth. We also give you
an in-depth look at which lines they are selling, including the ones where they are focusing their
sales efforts, as well as those players that are trying to make it onto their radar.
You’ll also want to read about which marketing tools they find most effective and see what they say
when we asked them to speak out about River Cruises.