13
TMR OUTLOOK ON RIVER CRUISE
River Cruise Sales – Past 12 months
River Cruise sales over the past 12 months saw similar
jumps to overall advisor/agency sales with 69% of
respondents marking an increase versus 21% saying they
were flat. Only 4% had a decrease.
Six percent (6%) said they had no River Cruise sales in the
past 12 months. Those respondents told us it’s because
they are newly minted advisors, and that they expect to
begin selling river cruises soon.
A quarter of respondents (25%) said sales increased by
more than 25% and 43% said they had double digit gains.
CHART 3
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13
Over the PAST 12 months, how have your personal River Cruise Sales if
answering for yourself, OR agency’s River Cruise Sales, if answering as an owner/
manager, changed?
10%
20%
30%
0%
1%
13%
0%
21%
15%
1%
13%
6%
2%
18%
0%
10%
Up more than 50%
Up 26-49%
Up 11-25%
Up 6-10%
Up 1-5%
Flat
Down 1-5%
Down 6-10%
Down 11-25%
Down 26-50%
Down more than 50%
We had no River Cruise Sales
in the past 12 months