25
TMR OUTLOOK ON RIVER CRUISE
CHART 11
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25
Future Targets For River Cruising
Thinking toward the future, which segments of your current customer base who
have not taken a River Cruise are your best prospects to sell a River Cruise in the
next 24 months:
Boomers (69%) and Luxury Travelers (63%) who have not
taken a River Cruise before being “the best new prospects
over the next 24 months” were tabbed “Very Likely” by the
most advisors.
Overall (Very Likely + Somewhat Likely) advisors said
they also believe Clients who take multiple seven-plus
day vacations annually (86%), Family and Friends Groups
(81%), Generation X (77%), Silents (69%), and Incentive
and Affinity Group Clients (52%) are also solid prospects
for the category.
Still, opportunities to sell River Cruises are broader than
some might think.
“I did not think about recommending a river cruise to
clients as my impression was that it was for really old
people. Then, I sailed on a river cruise, and found out what
a great way to travel it really is for any age, and have been
recommending them ever since,” one advisor told us.
Another said she has found River Cruises are ideal for
honeymooners. “I have 10 couples booked right now,”
she said.
Several agents who believe there is demand from solo
travelers are looking for the lines to offer solo cabins, an
interesting comment when put together with feedback
from several agents that there is not enough inventory of
larger suites. Perhaps there is a way to design a vessel with
a combination of larger suites and cabins for singles.
Very Likely
Somewhat
Likely
Unlikely
I Don’t Have
These Type of
Clients
Boomers (ages 55 to 73)
69%
30%
1%
0%
Luxury Travelers
63%
33%
1%
3%
Clients who take multiple 7+ day
vacations annually
37%
49%
9%
5%
Family and Friend Groups
28%
53%
18%
1%
Generation X (ages 39-54)
19%
58%
20%
3%
Silent (ages 74 to 91)
19%
50%
22%
9%
Incentive and Affinity Group Clients
17%
35%
27%
21%
Millennials (ages 23 to 38)
2%
22%
65%
10%
Generation Z (ages 7 to 22)
0%
6%
62%
31%