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CHART 6
The most common trait among River Cruise customers
is they are well traveled, with 81% of respondents
answering so. While 64% said, “They want inclusive
travel that includes meals such as guided tours
and cruises,” an equal number (64%) said, “They also
travel independently.”
There is also crossover with Guided/Escorted Group
Tours (51%), Luxury Hotels/Resorts (47%), Luxury Ships
(45%), and Mega Ships (27%).
It’s crucial not to generalize. One agent told us, “I just took
a large group that I have had three successful sailings on
Carnival with 200 to 250 in the group each time. I pitched
a river cruise to them on their last Carnival cruise. We
are chartering the ship and booked 50% of it within two
weeks. I am booking daily into this group as we continue.
For most it will be their first river cruise.”
Still, River Cruises don’t appear to be a gateway to other
types of Cruising. Only 16% say they are first-time cruisers.
Nearly half (49%) said customers “like to travel as a couple
or with immediate family” with 39% saying they travel in
friends and family groups. Only 14% said “they prefer to
travel in a group as opposed to on their own.”
Travel Preferences of River Cruise Clients
Thinking about River Cruise customers, which statements best describe their
previous travel preferences
(check all that apply)
:
16%
39%
51%
8%
25%
47%
64%
14%
27%
50%
21%
45%
60%
13%
49%
81%
They are well traveled
They want inclusive travel that includes
meals like guided tours & cruises
They also travel independently
They also travel on guided/escorted group tours
They like to travel as a couple or
with immediate family
They use river cruises to visit
destinations for the first time
They also stay in luxury hotels and resorts
They also sail on luxury ships
They like to travel in friends and family groups
They also sail on mega ships
They like to travel to exotic and
remote destinations
They don’t like ocean cruises
They are first-time cruisers
They prefer to travel in a group as
opposed to on their own
They also sail on expedition cruises
They are more likely to be concerned
about security than other clients
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
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